Making changes & failed goals

Making changes & failed goals

In the past little while I have felt like I was hanging on by a thread – okay so that is a little dramatic, but really, the last few months I have definitely bitten off more than I can chew!

Current Situation

One of my goals in my second year of blogging was to share more of my everyday life with all of you and as of right now I feel like I am failing at that. Honestly, each week swiftly passes and I struggle to create value added content to share with you; not because I don’t know what to write about but rather that I simply don’t have the time nor the energy to get it done!

From there, I then start feeling guilty!

I am sure many of you who read this blog also read piles of self-development books [*high five*], so do I! The issue with this is that I now almost feel trained to think that EXCUSES MAKE YOU WEAK!

Which then causes me to feel like if I say, ” I am too tired to do that” or “I don’t have time” I must be lying to myself and am making excuses!

I am now taking control back – reassessing my situation and getting real with this!

There are a few new “goals” that I have for myself . . .



I need to reassess my commitments! It has been a year and a half since I started blogging, and has it ever been a whirlwind! Every time I learn something new or decide I am going to try a new platform or add a new items to the blog I seem to just add it to the list. Not to mention on the back end I am also fascinated with eCommerce and other ventures, so I am working at those as well.

I continue to add things to my plate but never remove the things that are no longer serving me nor serving my audience. I am so thrilled to start down the path of the Youtube channel and I am also developing some amazing tools to share with you in the new year[*exciting!!!*], but with all of that I am spreading myself very thin . . .

Typically I have two blog posts a week on Fernweh Society. I love to switch things up and talk about a variety of topics on the different days that I publish; but I think the time has come to move to a temporary one post a week model.

A part of me is scared to do this. If I don’t post twice a week will I become irrelevant? Will it make me a second rate blogger? Will it cause my traffic to dip?

Perhaps it will . . . perhaps it won’t 


failed goals


failed goals


I think even more important however, is that I won’t always feel like I am scraping by. One can never get creative or really create epic content if they are exhausted and/or just trying to cross things off of a list! So there you have it my friends; I am going down to one blog post a week.

This DOESN’T mean however, that you might not see weeks where there is more than one, but we will keep one as the standard.

So what will I be doing with my time?

Brand focusing

You may or may not have noticed a few changes around the home base of Fernweh Society. It got a little bit of a facelift and that is only just the beginning. I am working #BTS to create a more niched down version of FS (Fernweh Society) to drive home more content, more connections and ultimately more impact!

What does this mean?

Well in short it means you will be getting value not only from written blog post content but elsewhere such as Youtube and killer value straight to your inbox! I am also hitting the ground running to create more business specific tools for all of you social media entrepreneurs out there *that includes YOU blogger, Instagrammer, Youtuber and eCommerce mogul*!


Other life things. . . 

WHAT IS GOING ON? Now for some true life things. Well, as you may have seen I had a birthday recently; I am well into my late 20’s! I have some travel plans coming up and obviously I will be sharing it all over Instagram stories!!! My first  trip is to Montreal with my dear mum! Please let me know your tips if you have them! After that I have a few other exciting trips that you will see coming up! Another thing that I am fairly busy with these days is that I am taking a class at BrainStation Toronto!


Honestly, it is blowing my mind! I love it! The feeling of being back in the classroom and absorbing new things every week is very inspiring to me! If anyone is considering taking a class at BrainStation I would love to answer any questions that you might have!!! Just send me a note 🙂


Aside from that SELFCARE is something that is really on my mind these days. I posted on Instagram how easy it is to run yourself to the ground. But think about it, if you’re too exhausted to keep hustling you’re definitely not moving forward! Lately I have noticed myself breaking out on my face due to lack of sleep, inconsistent nutrition and ultimately STRESS!!!

STRESS is something that I have always struggled with, so perhaps now is the final straw, I need to better create my own processes to mitigate stress while still building my empire 🙂



There you have it my friends! If any of you reading this are feeling the same overwhelming feelings of just too much, I really want you to take a step back and take a breather. Try and figure out if all the things you are doing are actually serving you or if there are ways to work smarter.


For now I will sign off 🙂 Time to go snuggle with Karlsson!

Keep Hustling

oxox annika



failed goals


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