Sinead Bovell – Lipstick & the boardroom

Sinead Bovell – Lipstick & the boardroom

Guys I cannot WAIT to introduce you to our hustle girl ! She is so inspiring! You might recognize her from magazines but don’t be mistaken she grew up right here in Canada! She has worked with some inspiring brands like Vogue, Ivy Park, and Charlotte Tilbury to name only a few! I want to introduce you to Sinead Bovell!


1. Hi Sinead, thank you so much for being on Fernweh Society!!! For anyone who might not be familiar with you, can you share a little about your background? 
Hi there Annika, it is a pleasure to be here! My name is Sinead Bovell. I was born and raised in Guelph, a town just
west of Toronto. I am bi-racial; my mom was born and raised in Ireland, and my
father in Guyana, which sparked my interest in learning about different countries
and cultures, and has kept traveling and world exploration at the top of my list. I
grew up quite focused on academics, studying finance and chemistry at
university, then later went on to get a master’s in business (MBA) at 23. I landed
an internship for my “dream job,” management consulting, and signed an offer to
start full time upon graduating. Despite being passionate about business, during
the second year of my masters I had a stark awakening that I had never truly
defined success and goals on a personal level, instead, I strived for what society
deemed as successful. I became submersed in the feeling that I was in the wrong
life, and that I had ignored all of the signs that indicated that I was never truly
satisfied with the jobs I had worked so hard to achieve.

Call in coincidence, call it
the universe, or call it fate, but in the midst of this breakdown I was scouted by a
modeling agency. It was the hardest decision that I ever made, but at 25 years old
I gave up everything I had worked for to walk into a world that I knew nothing
about. I now work as a full-time model in New York City, and I couldn’t imagine
my life any other way. I still maintain a heavy investment in the business world,
but from a different angle. I am a partner in a tech start-up out of Toronto, and
have now started a business advisory website for young entrepreneurs in creative
industries. I have decided not to have limitations on what my future holds,
because I certainly never saw myself here, and now here is incredible.

2. Oh my gosh Sinead! That is fantastic, I am sure there are so many people reading this who can relate! How did you find the courage to make such a leap of faith (from
consulting to modeling)? This was incredibly difficult, I really had no
indication of what a future in modeling would look like, and knew the value of
everything I was “giving up.” But the idea that I would be turning down the
possibility of embarking on something incredible in order to return to a world
that didn’t make me truly happy was too unsettling. I was so fearful of what
would happen if I chose modeling and it didn’t work out; but I kept thinking to
myself, what if it did? I knew that by not choosing modeling I was “settling” out
of fear. From childhood I lived by the mentality that nothing in life is ever worth
waking up and not being the person you wanted to be- and this was my chance
to prove that to myself.

sinead bovell

3. Amazing advice; it rings very true. So tell me, what is the best and worst parts of full time modeling?

The best part is
that you get to build yourself as a brand! As someone with a business background
this is so fascinating to me. The worst part is definitely the uncertainty and
predictability. There is only so much that you can control in terms of the amount
of days that you may work in a week. And on days where you aren’t shooting, but instead going to castings, you don’t find out your schedule until the evening
before. So it makes life scheduling nearly impossible.

4. That would definitely keep things interesting! Let’s switch up our questions a little shall we? What should every woman try at least once in her life? Embracing her
absolute natural self. It may seem surprising, but modeling has really shaped my
entire self-acceptance. I used to never wear my hair natural (only up or
straightened), and felt most confident with makeup on. Now it is the exact
opposite. I love my natural curls, and prefer to focus on healthy skin and no

5. What brings you the greatest satisfaction?
Achieving goals that I set out for myself and spending time with my family are
probably the two greatest ones. But on a smaller scale, doing things like going to
the gym really clears my mind and energizes me.

6. What is the best advice you’ve been given?
“If you do tomorrow what you did today, you will get tomorrow what you got
today.” – Benjamin Franklin


sinead bovell

7. What is on your bookshelf?
Ahh! Kind of embarrassing but my bookshelf is mostly filled with textbooks. A
mix of chemistry and business textbooks. I am trying to step-up my reading
collection though, but usually I do most of my reading online.

8. I LOVE IT! What is on your bucket list?
I would love to go to Kenya! There are many places in Africa I would like to travel
to, but especially Kenya.

sinead bovell

9. What item in your closet do you wear the most? Denim jeans!

10. What is your greatest indulgence? Anything with sugar- cookies, chocolate,
candy, almond croissants. I love it all, probably a little too much.

11. What is your beauty secret? Washing my face every night and making sure
my face is always moisturized… oh, and eye cream!!

12. What is one thing you wish you knew when you were younger? That I
could create my own path and wasn’t simply confined to the ones that already
existed. Your dream job should be an extension of your life, which often means
creating a path for yourself!


Thank you so much Sinead for sharing your story and the incredible advice. It is so important that we all create a life in which we are defining our own measures of success, otherwise we will never truly achieve it.

If you have’t had enough yet, you can find Sinead on Instagram, on the web, or in the tweet-o-sphere!


Happy reading!

oxoxo annika


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