This might be the topic of the century! Okay, perhaps not of the century but it is still a hot topic. Whenever you’re in a group setting I feel there are always the diehards of both Snapchat and Instagram. Each of the platforms have evolved from what they started as and continue to do so. I, myself have swung from the Snapchat train all the way over to only Instagram stories but today I want to break down the pros and cons of each platform and share my two cents on both.
It started out as a sketchy photo disappearing act and has now come through to being a new method of communicating. Brands and influencers are now getting on board but lets break it down.
- Love it or hate it they have those facial recognition features. You might think its cheesy but they have a good thing going. People go to the effort of taking a video on Snapchat and importing it to Instagram Stories to use those filters!
- You can see if someone screen shots your message. This may not be that important for some, however for a content creator seeing what your audience LOVES enough to screen shot means you can really measure what’s successful!
- Those who are on Snapchat are LOYAL followers of the platform. They are not messing around.
- It is really tough to cross market as you can’t tag or link any sites or other users. Essentially this means that Snapchat is kind of in a black hole all alone.
- There is no lasting ‘feed’ so to speak as you do not have a waterfall of still images like Instagram therefore it is hard to create your brand within Snapchat.
- You cannot see how many followers you have, which again leads into the black hole of Snapchat.
- You also, can’t find people in a ‘discovery’ section, which means you need to know them from another medium.
Instagram – IG Stories
- The two medium approach is a key aspect for Instagram’s growth. The fact that you can post still images and stories creates options and means that you can do everything in one app.
- You can see your following and use the business account to see which of your outputs are trending well and getting high engagement.
- The geotagging in Instagram helps with the promotion of your content, in addition to hashtags which is another plus in my books.
- You can also geotag, link and tag friends/brands in your stories, which again helps in cross promotion.
- Piggy-backing off the first point in Snapchat, Instagram does not have facial recognition filters. As much as they have other things, this is one BIG one that they do not have.
- The platform is SUPER unpredictable! Some people’s entire social presence is on Instagram, I could go on a mini rant about this but we can save that for another time. Check this out though, Instagram randomly decided to change their algorithm not that long ago, since then it is super difficult to even get your FOLLOWERS to see your content, let alone new people. Instagram is also glitchy (ie. did anyone have trouble like I did posting IG stories the other day) and they are randomly blocking and shadow banning people. Speaking of the shadow ban, you can test your account here.
So the big question with all of this is . . .
which platform should you be using?
Well it comes down to what you want it for. If you are purely a spectator of social media then heck, pick whichever you like better! The answer changes though if you, yourself are a content creator and social media figure.
My friends, you cannot neglect either of them. Snapchat and Instagram are two of the largest platforms out there at the moment so best to continue and grow your presence on both. I was neglecting my Snapchat until I heard an interview with Gary V. He made an excellent point to all of us who use to be on Snapchat and completely lost touch with it. He was saying how we have no idea what is going to happen with Instagram, or any other platform for that matter. If you neglect your followers on Snapchat and tomorrow Instagram has a huge change or bug that negatively affects the way that you use it, well, you don’t want to be starting from scratch again on Snapchat. As for having a primary outlet and a secondary, I think that is completely fine, no one has time to be extremely active on both, just don’t be M.I.A.
What are your thoughts? Are you more of a Snapchat or Instagram follower? What pros/cons did I miss on either of them? I would love to hear your thoughts and comments, I feel like we all have big opinions of these apps! Let’s get the conversation started!