Rent Frock Repeat & Re-defining your dress collection

Rent Frock Repeat & Re-defining your dress collection


What time you might ask? Well, that time of year when the invites start rolling in and the events are picking up! On the agenda for summer you might have graduations, garden parties, housewarmings, wine tasting and vacations!

Perhaps I am becoming more high maintenance than I use to be but in any case I rarely enjoy using the same ‘event dress’ more than once – MAX twice. Really, once it is photographed, and let’s be real at these events (especially a grad) there will be a million and one photos taken, you can’t really wear the same dress again! It has been immortalized forever in your digital albums and face it, you want to wear a new fancy dress for the next event 🙂

So I think I have a pretty good option for you 🙂 It will save money, save closet space and give you options to wear brands that maybe wouldn’t normally be in the price range you were considering. I came across Rent Frock Repeat a couple years ago and instantly I was obsessed with the concept! The general overview is that you can pick a dress from their online database, order your size, they ship it to you, you rock it at whatever the event is that you’re attending and then you ship it back 🙂 Simple as that!

If you live in Toronto or Ottawa you can visit their studio and try a few on. I wanted to share my top six picks to tackle some spring trends! Make sure to get to the end of the post for a special bonus from me to you 🙂 <3

Them trends

Florals are always a main trend in the spring/summer seasons. This year is no different. I love this Cynthia Steffe look with the midi length of the dress which is super flattering and not too revealing. I love this dress because it is essentially a formal sundress; super comfy, delicate and chic.



HELLO BELL SLEEVESThis was another one of those “love at first sight” dresses. One can never have too many little black dress moments, am I right? Especially when this LBD is updated with beautiful bell sleeves. I love the glam aspect on this NARCES number, don’t you? This definitely works as a mini because those gorgeous sleeves are stealing the show. DEF consider renting this, you will be the showstopper at your event!




When I saw this dress in the studio I NEEDED IT! It is, not surprisingly, a Cynthia Rowley, I always love her fun, colorful styles. The dress’ selling point; the cutest back ever! On top of the beautiful lace up back, this dress is rocking the thick lace overlay trend which is growing in popularity. I actually love this trend because it is balanced – not too showy or short because of the midi length lace but underneath is a cute mini – the best of both worlds!




Sequins, deep purple, and a sexy slit – sounds like ideal gala attire. Badgley Mischka makes this babe of a gown. This packs high impact on the glam factor and yet was super comfortable to be honest! Pair it with some nude heels and you’re ready for your night on the town!



Blush Pink has been everywhere for the past year and it is definitely sticking around for the summer. This gown is for the more formal event as it is floor length and needs minimal accessories as the color, texture and length give the dress all it needs! This is by Donna Morgan.



We are progressively getting more and more formal in my dress picks so that you have options 🙂 This number goes floor length, has a nice pouffy bottom, and a gorgeous warm metallic color. I can’t get over the beautiful floral pattern that just melts into the shimmering effect of the gown. Major credit to Aidan Mattox.



Not that you likely need it by now but here a few more reasons why I LOVE LOVE LOVE the concept of renting a dress for an event 🙂

  • The money I would spend on a gown will equal multiple dress rentals !
  • I find brands that I wouldn’t have come across AND get to wear those well known ones without the larger price tag!
  • Let’s face it, I seem super fancy and chic always coming to events in new outfits and never repeating 😉

. . . I think the whole reason is my last point haha, my goal is just to be chic and fabulous and Rent Frock Repeat makes it so darn easy!


Okay, okay, so the bonus you ask? Well, Voila my friends, use the code FERNWEH and I have hooked you up to get 15% off your rental 🙂 If 10 or more of you beautiful ladies end up using the code, I get to give away a free dress rental! I can’t wait to see your picks!



Happy Renting!

oxox annika


Images by Warren Cleland Photography

Hair and make up by Mina Majesty

All dresses provide by Rent Frock Repeat



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