Whether you are a casual user of Instagram or full-on blogger. . . who doesn’t want to grow their following?
I am still in the early growth stages of my Instagram game, but realistically, that means I am doing more research on this than someone who already has millions of followers 🙂
There are so many resources out there for Instagram, but certain nuggets of advice are game changing! Let me share some that I have come across and seen major growth!
Respond to your comments
Is this a no-brainer? Due to the new algorithm in Instagram, responding to your comments actually boosts your engagement. I totally get that some comments are fake “click here for followers”, I don’t respond to those, but if it is a simple, “cool“, I will normally say something 🙂 The higher your engagement the more likely more eyes will get on your photo.
Easier said than done right? It is not the simplest thing in the world, but if you can get reposted on other Instagram accounts then all of their audience will see your content. This is a surefire way for you to get your follow count up and expand your reach!
Ask a question
The caption of your photo is a really unique opportunity to spur some conversation and get more personal with your followers. When you ask a question within your caption it encourages people to comment, which in turn boosts your engagement! And as I mentioned above, with higher engagement there is a better chance your photo will show up when people are scrolling through Instagram.
Use hashtags wisely
I like to max my hashtags; BUT I do think this is a slightly controversial topic. I have read articles stating that you should only use a few hashtags and not too many. Realistically if you have millions of followers, yeh, you don’t need to use hashtags.
There are two items here 1) Instagram allows 30 hashtags, but if you put your 30 in the comments section and then add 30 to the caption section afterward you can use 60 total! woohoo! 2) Try to use hashtags that don’t have TOO MANY people using them. The reason is, when you search the hashtag, your photo will be bombarded with millions of others. If you use hashtags between 10,000 and 800,000 (give or take a bit), the people who search those hashtags are more likely to see your photo and engage with it 🙂 At the end of the day, there will be larger volume hashtags you want to use, so do it! Just make sure you have a balanced approach 🙂
Engage with other Instagram accounts
Remember my post on networking? Well this is kind of the same thing. If you keep in your own little bubble it is going to take a lot longer for people to get to know you and find your amazing content! Get on out in the world of Instagram, like, comment and make friends 🙂 Don’t be shy! Some realness here, I have met SO MANY amazing women through Instagram in only a few months. Just ask them if they want to brunch, no one says no to brunch!
There are two types of tagging you should be doing; Geotagging photos of where you were as well as tagging relevant accounts on the photos. For tagging other accounts, think of it like tagging a brand if you were wearing their clothing, or perhaps @flatlaysforever if you posted a killer flatlay 🙂 This will increase new eyeballs on your content!
Stick to your brand
You need to know your brand! Some use the same filter scheme in every photo, some people post only pics of their pet. Whatever your brand is, STICK TO IT! Your followers love you for your aesthetic so be loyal to it! By keeping your feed cohesive it looks cleaner and more put together. If you want to change it, try and do it gradually so as not to shock the feed with a drastic change.
Remember the post on consistent and persistent? Well same thing goes here! You need to do things regularity to catch on! I, personally post twice a day during Monday-Friday and about once a day on Saturday and Sunday. I typically do a morning and an evening. Once you figure out your rhythm, stick to it. You cannot be posting sporadically . . . well I mean you can, but you are not going to see the same growth.
Don’t be shy!
I mentioned above not to be shy in engaging with other Instagrammers, but in this pointer, don’t be shy to get the shot! I am working on overcoming my fear of getting the perfect photo. Sometimes, guess what, you DO have to stand on the chair at brunch to get the best food shot or sometimes you MUST be the person “finding the light” so your skin looks flawless. Who cares right? Haters ‘gon hate. period.
After you got all these tippy-tips on the go, you need to simply be patient. I know patience can be the hardest part. Give it time, keep at it and you will see growth!
Feel free to message or comment any questions and I will definitely get back to you! If you like, send a DM (direct message) on Instagram and practice reaching out 🙂